Dutch cable FUT Coins system Ziggo, sportswear giant adidas, and technology firm Azerion are revealed since the launch partners for the Ajax Gambling Academy app, which will be available to download on Android and iOS devices. According to the release, football coverage site Goal has also been validated as a global media partner and will help out with the marketing of the app on a global scale.

Menno Geelen, Commercial Director at Ajax, spoke on the launching:"Together with Ziggo we'll sponsor the Ziggo eBattle for our fans on a weekly basis where people can win unique prizes. Also, we are introducing FIFA21 tutorials which fans from all over the world can use to improve in the new sport. Now, we're not merely helping future ability on the pitch, but in the virtual universe." The soccer club has confirmed that additional features will soon be added to the program in the forthcoming months. In order to prevent any form of cheating through tournaments, the program will feature an anti-cheat platform to make certain a fair, competitive environment is employed for all players.

Esports Insider states: With other tournament platforms creating mobile applications for players to use, it comes as no real surprise to watch Ajax expand its offerings by launching its own dedicated program to maximize its worldwide reach. The FIFA Mobile program was launched in South Korea on June 10th and has already accumulated 1.2 million downloads, in accordance with Program Annie.Asian publisher Nexon signed a deal with Electronic Arts to publish FIFA Mobile in the Korean marketplace back in March.

"EA functioning with Nexon highlights the advantages of working with local publishers when creating a best-in-class localised version of a cell sport, but cheap FIFA Mobile Coins also the increasing emphasis on core gaming opportunities on cellular for customers," explained App Annie director of market insights Amir Ghodrati.