Before starting your own business or company, it is imperative to have a basic understanding of the market forces in general but to carve out a space for yourself in the market what is even more important is the in-depth knowledge of the particular niche of the market you are venturing into with your company. Now, it is not possible for every businessman or woman to do the mammoth task of doing the study and research all by himself or herself, and here comes into the picture what we call a Market Research Company. A Market Research Company is a firm that is hired by an aspiring or even as an existing company to provide the company with all the data regarding the current status of demand and supply of the particular product or service that the hiring company is producing and the consumer behavior relating to the product or service. The research is basically done to examine whether the target market is ready for the product or service and to predict the response of the customers to the proposed product or service. Along with providing the data they also analyze all the information and provide insight as to what would be the most appropriate step towards the growth of the company. http://aeonresearch.in/market-research-company-mumbai-india/