“In times of crisis, artists and music lovers turn to music to express their feelings and relate to their environment. And in this time of confinement, culture becomes a key element to face the physical and psychological limitations of not being able to lead a normal life; neither personal nor professional, ”writes SoundCloud.

SoundCloud, an open audio platform, has launched the “Keep the Music Going” campaign and will invest $ 15 million to help artists continue creating: $ 10 million in an Independent Artist Accelerator Program to support their professional growth, and 5 million in free promotional support so that artists can publicize their work and get more reproductions.

In addition, within the new campaign, SoundCloud also:

• It has created a new button, which artists can include on their profile so that their followers can help them directly and easily.

• Presents “Repost by SoundCloud”, a new marketing and distribution service for artists.

According to Kerry Trainor, CEO of SoundCloud, “Since we were born our mission has been to empower people to share, relate and grow through music. And right now we want it to continue to reach all corners of the world. That is why we are going to do everything we can to support musicians, now and for as long as necessary, so that they can continue to create and help citizens to cope with this crisis in the best possible way. By being able to analyze the usage data of our platform, we are a barometer of how the virus is influencing the mood of countries. And we know that music has to be present ”.

Impact on the sector

"Unfortunately, as in many other sectors, the expansion of COVID-19 is negatively impacting the main source of income for artists: concerts and tours," the company writes in a statement, adding that its initiative seeks to help musicians to connect, participate and grow in this time of concert cancellations and suspension of the usual operation of the sector.

Maybe you like: How to download music from Soundcloud at https://soundcloudtomp3downloader.net/