The month of March is a time for us to remember the women's struggle for their space in society as a whole. This period was chosen for us to reflect on the achievements of women and all their evolution over the last few decades. We take this opportunity to talk a little about the position of women in the real estate market.

The month of March is a time for us to remember the women 's struggle for their space in society as a whole. This period was chosen for us to reflect on the achievements of women and all their evolution over the last few decades. We take this opportunity to talk a little about the position of women in the real estate market.

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We know that women's performance has not always been well accepted in the real estate market. There was a time when women were prohibited from occupying this space, which lasted until 1958. The prohibition was provided for by Article 37 of Law No. 556, of July 25, 1850 (Brazilian Commercial Code), which was revoked, opening the way for the practice of the profession in Brazil.

However, many adversities persist, but are gradually overturned. The practical results have shown how the participation of women in the real estate market is significant and important. In this post, you can check out this scenario!

The main challenges faced by women in the real estate market

The female presence in the real estate market is already quite expressive. According to a survey conducted in the State of Minas Gerais, in 2016, this percentage reached 48%. Such representation certainly results from the daily and tireless struggle for rights that are inherent to every human being, regardless of their condition.

However, none of this was easy. Obstacles have always existed and continue to challenge the daily lives of all women, whether because they need to achieve something or because they have already reached a coveted and highly responsible position. But what are the main challenges that still persist in this fight? Let's see below.

Double journey

What seems to be something outdated for some women is still a harsh reality for most, even those who already have some financial stability. The double journey is not something simple to deal with, much less eliminate from the female routine.

Unfortunately, a very high number of women still need to worry, most of the time, with the education of their children and everything that involves that mission, the care of the home, the husband and even the management of household accounts.

Not to mention those who face an absurd traffic in big cities, depend on crowded public transport and arrive home late to start a new stage of work, this time with household chores.

Preconception

The women real estate brokers have suffered blatant prejudice, even in law itself, as quoted at the beginning. However, it is already clear that these barriers have been giving way as time passes and the coexistence between men and women becomes more egalitarian.

It is clear that there is still a lot to be done. It is not enough to eliminate an article provided for in a 19th century law. The main attitudes and awareness should emerge from social interaction and the change in customs, which is happening, despite so many unacceptable cases of aggression against women that have gained prominence lately.

In the job market, especially in the real estate segment, everyone who works in this sector is well aware that female influence is very positive and profitable for business — although we are still stumbling around, the worst in terms of prejudice is over.

How can women act in the real estate market?

Faced with so many struggles and challenges, preparing to face the market is a reasonable and safe way out. It is important to have training and knowledge, especially on how to overcome the adversities of the brokerage profession and achieve prominence in the area. Based on that, it's interesting to check out some tips that we've prepared to help boost your career success!

Provide a CRECI registration

For those who want to become a professional in the real estate industry, the first step is to obtain a registration with CRECI (Regional Council of Real Estate Brokers), which is essential for the exercise of the occupation of broker. However, it is important to pay attention to the condition of CRECI in each state, as regularization may differ from region to region.

Develop human skills

Many careers require specific skills from professionals to deal with the most varied types of people. In the real estate market, this is particularly important, both in relation to clients and co-workers, which requires flexibility to face unexpected situations at any time of the day.

We are talking about empathy and emotional intelligence. Yes, it's a hot topic and a lot of people discuss it in every round of conversation. No wonder, after all, this is a serious issue, which makes all the difference in interpersonal relationships when properly worked.

Therefore, real estate agents must be prepared for criticism and praise and know how to manage both situations with the same consideration. Anyway, there are some behaviors that can be developed and well used to delight customers and close deals more easily, such as proactivity, motivation, charisma, commitment and empathy.

In addition to these qualities, the spirit of leadership also carries a lot of weight in professions such as real estate brokerage, and today, many women take on leadership roles with great aplomb.

Seminar Women in the Real Estate Market

The event totally focused on the female audience will take place in São Paulo on 27/03 and will bring lectures and panels for you to acquire technical and theoretical knowledge, as well as share experiences and make partnerships with real estate brokers from all over Brazil.

Master the technical knowledge of the area

Knowing the technical bases of any profession is an indispensable condition. In the real estate area, it's no different. Try to master the technical knowledge necessary to progress and stand out in your field, after all, this is how you will be able to have authority in what you work.

Remember that constant training is vital to any professional's success and is often taken very seriously by women. In fact, it was in this way that many managed to surpass the mark of successful men in the job market.

The high level of female education was responsible for much of this overcoming. In the real estate sector, this is also present, as women tend to be more deeply concerned about the profile of people, about what they feel, think and expect to find. Therefore, invest deeply in these matters.

In addition, take refresher courses and consider the option of investing in management software to improve your work performance and value your time more.

Be organized

Keeping an organized schedule is an essential requirement for any realtor, so the tip is the same for women. Having a good organization helps to carry out activities more effectively, in addition to punctuality in appointments and team meetings. Efficiency in managing the customer portfolio is also a crucial point, as it helps to understand each of the service steps.

Dynamism is another characteristic that provides a lot of support in the daily organization, as adaptation to different circumstances is constantly required in this segment of activity.

Bet on technology

In the real estate business, investing in technology has become paramount to help attract more customers, improve processes, and gain time and visibility. The internet offers several options, including websites, online platforms, blogs, social networks and portals.

The arrival of the digital age drastically changed people's purchasing behavior, who started to search and purchase services and products of all kinds on the web. Today, it is possible to buy absolutely everything over the internet, conveniently (without leaving your home), quickly and securely.

For women brokers, this way of presenting their properties is also a great facilitator, as it shortens paths and gives much more scope to the business. To enrich your marketing strategy, keep a well-designed and personalized website. Connect it to a blog, where you can offer content relevant to your target audience and thus draw their attention to what your business has to offer. An important detail is that all this can be done at very low cost, through free templates easily found on the web.

It is also worth betting on an online platform to display properties with as many descriptions as possible, quality photos and in an attractive way. The Imovelweb is an excellent option that can play an important role in a woman's career in real estate. Access and start showing your catalog as soon as possible!

Source: Tajarat.com.pk

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