Relatively recently, Mobile App Marketing, or application marketing, was a growing trend. Today, it is an undeniable reality that no company can pass up.

Why do many of us continue to ignore a screen that captures the constant attention of our customers in our marketing strategy? Some companies still do not dare to take the step to Mobile Marketing because, due to ignorance, they believe that it would not work in their business. In this article Park view city will clear all your doubts and discover five reasons why an application is a good idea for your company.
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The applications do make sense in your sector

It is clear that the communications, social networks and ecommerce sectors are the kings of the world of applications, however, this does not mean that your sector cannot obtain much profitability from app marketing.
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This type of marketing is valid even for sectors such as B2B so accustomed to contact with salespeople, to fairs and even a more traditional approach to communication. An example of success in this sector is that of the company Yara. How could an app help a fertilizer and chemical products company for large crops? Telling your customers what their crops are lacking and how they could improve them!

Yara CheckIT allows the farmer to identify the status of his crop and offers recommendations on how to optimize it. Despite being such a specific sector and apparently far removed from Mobile Marketing, the Yara app met the need of its target audience with such success that they continued to develop applications. Currently, Yara has more than 100,000 downloads.

Do your clients have needs that you can help them with? Yes of course! Then there may be an app in your sector. Either to contact your technical service directly, or to place orders quickly. There are many success stories in all kinds of sectors.
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An application can work well with a mature audience

Many companies fear that their customers and leads are not the ideal generation for apps. Many marketins have the feeling that Mobile Marketing has the age limit of millennials. The reality is that, according to The App Date , 27.7 million Spaniards are active app users, more than 50% of the population! There is much more there than just millennials.

"It costs more to educate mature audiences to use an app. But once you convince them, they are more loyal than younger users."

It is true that it costs more to educate mature audiences to use an app. But once you convince them of their usefulness, they are much more faithful and less demanding than younger users. Today there are even specific Smartphones for older ages.

More and more apps do not understand ages. Pillboxie is a good example of them. This app is dedicated to help elderly patients remember their medication. It is a very simple but useful and visual application.

In this case it was developed by a nurse but it could be a very interesting application for any neighborhood pharmacy!
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An application must be simple

When it comes to thinking about an application, many professionals get overwhelmed in the first phase and do not go beyond the project approach. They start adding functionalities, the costs go up and they decide that it is too complex a project that is not worth it.

We should not underestimate simple applications, in fact, it is how we should do them! What is your application for? Pick a utility and stick to it. It is proven that simple applications work the best and for this reason they tend to become more and more simplified. The less dispensable information there is, the better, remove buttons from menus and screens and keep the essentials.

A simple application will be easier to learn and use, and it will work better, faster, and take up less space. Qualities that users really appreciate when choosing which applications survive on their mobile.
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Developing an application is not expensive or difficult

Today you don't have to be an expert in advanced technologies or a computer scientist to develop an application. In fact, you can do it yourself! Thanks to tools like Mobincube, anyone can make their application. After learning how to handle it, in a couple of hours you can develop your own app without having a development team.

These types of tools are perfect for medium-sized companies that are thinking of starting in Mobile Marketing or for teams that are looking for a solution for an event or a specific product.
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Do not be afraid of being wrong: Develop, test, make mistakes and improve!

Do you think something can work? Do it! Don't be afraid of making a mistake or spending too much time doing studies or tests. The most thorough investigation is the real world.

Some companies spend too much time and money creating apps that they say are perfect and then find out that they aren't for their audience. An application is not a building or a book, the good thing is that they can be modified in an agile way. Don't be afraid to do it. Do you have negative comments about something? Improve it. People do not use functionalities of your menu? Modify it.

"Release as many versions as you need and once you have the version you like: let the world know!"

Most of the applications that fail, fail because a lot has been invested in their development and little in their promotion. They don't even care about the descriptions on the App Store. A good recommendation is to let your audience help you in the development. Release as many versions as you need and once you have the version you like: let the world know!

Many marketing managers do not dare to develop an app for their company even though they have a lot to gain. Some myths about Mobile App Marketing make them discard this type of strategy and prefer not to risk until they see it in their competition. Then it will be too late and they will be doomed to go behind.

Thanks to the evolution of the applications market, there are tools that allow us to get started in applications without large investments. The main thing is to get rid of your fears and think creatively what we can offer our clients. Now you know five things you should know about app marketing.

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