Eight Essential Marketing Actions for SMEs. Learn more!

Having a small business is no excuse for not planning and implementing marketing formally and systematically.

Marketing is no longer a fad in companies, it is a reality that has simply become professional, and due to competition and the evolution of the markets, it has become essential to stand out and stay in business.

Here are some tips on the minimum marketing actions that an SME should consider.

1. Image.

As I said before, size does not matter, taste is born from sight. Consider presenting a uniform and coherent image with the business area to which you dedicate yourself, it does not matter if you are a miscellaneous or a medical clinic, the positioning in the mind of your market is important, if your logo or name is well identified with it. they can refer or recommend you easier. At a minimum, you must have a name, logo, business cards, letterhead stationery (physical or electronic) and electronic signature in all your emails.

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2. Customer.

The most important thing in your business is the customer, right? Well then the most important thing in your business should be to know it !!! Know exactly who he is, where he is, how he is informed, who he listens to, what his hobbies are, what he needs to satisfy when he buys your product, what his buying impulses are, etc. Concentrate on knowing it and manage your marketing strategies by putting your client's needs at the center! Not the best thing to offer you !!

3. Service.

Whether you are a gift shop or a law firm, service is one of the only factors that will really make the difference between your business and that of the competition, so I suggest that you take great care in this. Don't hire people without having a warm and friendly profile. And when I talk about service, I mean all the experience that you and your staff give a customer, from the moment he calls on the phone until he buys you something or hires you. Don't keep him waiting, always smile, be nice and anticipate what he needs. Think about how you would like to be treated, think about those places you like to return to just because of the way they treat you !!! This is how you must be !!!

3. Customer Management.

Client management is a very important and neglected practice in small businesses, perhaps due to lack of staff or due to excess operation in a few hands. Either way it is essential to be able to obtain clients. The idea is as simple as registering in a system or program all the people who request reports or are interested in your services or products and manage, that is, follow up until they become customers and once customers are made, also keep track of their Actions. The basic idea is to record all contact with them in order to better serve them and have information about them that helps us sell you better.

4. Customer follow-up.

What a father that you keep a record of reports and clients, but if you do not work with him, such work is useless. You should use the information you have on prospects to generate strategies such as: sending them informative emails or appointment reminders; Birthday congratulations; special offers; technical information; call them by phone; invite them to visit your facilities, etc. This is what will help you close sales!

5. Sales Tools.

Take care to always have a way to inform the client what you offer, depending on your line of business you can always find a suitable tool: a brochure or flyer, a blackboard at the entrance of your store, a flyer, an electronic presentation, etc. Think as if you were going to make a menu of everything you offer, many times people do not ask about it and we are surprised to realize that in one place you can find much more than you suspected, for example: If you have a stationery, the client The first thing he sees is that you sell notebooks, pencils, colors, paper, etc. But what if you also provide the scanning service, or color printing, or personalized cards for children, etc. You must communicate it !!! Do not wait for them to ask you or that only seeing your place they imagine it. Don't waste time !!

6. Social Media.

You can't be out of this !!! Study your market and find what type of social media interests you: Facebook, twitter, youtube, etc. Then draw up a strategy to promote yourself and create a community in it. Ideally, you should make a website or a blog inclusive and that you focus your strategy on taking them to these sites so that they know and recommend you, as well as to capture emails to which you can "follow up". There is no business small enough that an online marketing strategy does not help.

7. Public Relations.

Without a doubt, the best sales strategy will always be the “person”. People want and do business with people, NOT with companies. This has been the motto of my office for a long time and believe me it never ceases to amaze us how true it is. You must give yourself time to create relationships with your market, locate where it is and join it, either through chambers and business associations, clubs, schools, etc. Or online through professional networks such as LinkedIn. The idea is that they meet the person who represents the company and this is the one who closes business or gets recommendations.

Other media.

The mobile marketing is very feasible for businesses whose market are close to them, such as cafes, restaurants, small shops, stationers, etc. You can generate proximity campaigns in which you notify those who are passing the day's promotions.

You can also do mass advertising , taking care not to choose the news of the media, but which ones your market occupies to find out about services or products like the ones you offer.

As always, I hope this brief information helps you. I will be very happy if you can leave me your comment right here on the Blog.