A Landing Page is the perfect tool if you want to generate a conversion on your website . It is the necessary action by the web user to go from visitor to contact or lead to customer.

<![if !supportLists]>1. <![endif]>Landing Page

But what is a Landing Page? A Landing Page, also known as a landing page, is a page focused on a single CTA with few elements, but with a desired conversion, whose objective is to make the user take an action and thus convert them into customers.

2. Advantages of a Landing Page

If you are not using Landing Pages yet, you should implement them now, why? Because, it is not only the perfect tool for lead generation , but it is also essential in your marketing strategy by Park view city, since:

• Facilitates lead scoring: since it helps you prioritize the leads that are more “hot” within your strategy. That is, those that have the greatest potential and meet all your needs.
• It allows you to better segment your contacts: in this case, for example, if you work with more than one product and, thus, with more than one person, you can better segment them through the conversion of a Landing Page. This will also help you to better search for your potential client, and in the case of the B2B market, it will help you define a person within the company-client who is the most interesting for the contact.
• Reduce the cost of customer acquisition: also, using Landing Pages is a very cheap option for generating opportunities for your business.

3. Step by step to create a Landing Page

As you can see, using Landing Pages offers you a great variety of advantages for your company, but where should you start? How do you create a Landing Page? And how can we use them in a B2B marketing strategy? Very easy, you just have to follow the following steps:

<![if !supportLists]>1. <![endif]>First of all, you must be clear about what your goals are . So once you have them clarified, think about how many purchases or tests you want to create from your Landing Page.

Do you want to offer a free version of the software you use? , Do you want to share your latest ebook? or do you want to invite the direct purchase of a product? These are some ideas to create your Landing Page.

<![if !supportLists]>2. <![endif]>On the other hand, another aspect that you should take into account is to create a template of your buyer personas. Why? Because, this will allow you to correctly organize the messages that you must send and will help you to know how you should speak to them and what elements or texts you should include in their messages so that they are relevant.

Remember the client is the fundamental element to be able to generate benefits within your company, that is why their representation must be present in any marketing strategy, and using Landing Pages within your strategies will help you find a good way to use this tool for direct or indirect conversion.

<![if !supportLists]>3. <![endif]>Also, what elements should appear within your Landing Page?

Relevant titles and texts: apart from using relevant titles and texts, make sure they are clear and concise , for example, use titles such as: Industrial sales through the Internet? It is possible with Inbound Marketing! o Is your marketing profitable? Find out with the 6 metrics that demonstrate your marketing results! And as for the texts, keep in mind that they are easy to read and attractive. Try to be as concise as possible. In this case, less is more. If you use phrases and texts of this type, you will obtain better resultsthan using more basic content. It is a small change, but it is more effective.
Visual resources in your favor: images and videos are one of the elements that most attract the user, so you must take into account the graphic material you use. And very importantly, check that they are related to what you offer.
The conversion: if you want to meet the conversion objective, for this strategy to be successful, it is very important that your website generate traffic , otherwise the conversion levels you will obtain will be very low. Therefore, create downloadable content such as eBooks or guides, make subscriptions such as reports or newsletters, create events or activities and invite them to participate in webinars or courses, etc.
**Forms:**so that the client can leave the contact information in your database , one of the best options is to create forms, since this will allow you to easily drag and drop your formats. For example, HubSpot is a CRM with many features that can help you create a Landing Page.

4. And finally, once you create the Landing Page and it attracts contacts, you must do an effective follow-up by creating a process to attend and segment. You can do this using HubSpot CRM, since this tool helped you see an effective follow-up both in the lead generation stage and in the purchase process.

4. Conclusion

In summary, there are many steps to create and perfect a Landing Page , but if your goal is to generate results and opportunities within your company, the steps that have been mentioned above are fundamental, since you will discover what your client's needs are , how you can generate value for him / her and learn to create pages that really convert.

But, if you want to go deeper into the steps, we recommend that you read the following tips for a perfect Landing Page [+ Infographic].

If you follow all these steps, you will be able to generate enough value so that people want to become your future clients and they are willing to exchange their contact information in your database.

At Connext we are experts and we work with Landing Pages applied to B2B marketing strategies. If you are not getting the results you expected in marketing and you want information about your possibilities in the digital environment, let us analyze your case and we will offer you real solutions that will make your business grow. Request a no-obligation audit.

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