What advantages have industrial companies achieved with Inbound Marketing compared to their main competition? In this article we want to talk to you about the 6 main advantages that, if you have not yet implemented an Inbound methodology in your B2B company, can help you grow more and better. Keep reading with Park view city!

You have surely realized that the digital age is changing the way customers reach your industrial company. Neither marketing nor advertising works as before. Now, customers are researching and wanting to know more about products or services that help them solve a specific problem.

Inbound Marketing has this feature. It consists of attracting customers to your company by offering them relevant content that adds value. The key to success lies in meeting the customer's needs, placing them at the center of your business model.

Currently, there are many companies that are committed to Inbound Marketing with different objectives: to increase the visibility of their businesses, attract new customers on the Internet, increase billing by generating more sales and optimize processes.

Although the industrial sector presents a lower digitization, the bet of this marketing model for B2B companies is a reality and is generating very good results.

These are the 6 advantages that industrial companies have achieved with Inbound Marketing

1. Exclusivity

Despite the fact that B2B Inbound Marketing is becoming more and more frequent, most companies in the industrial sector do not finish taking the step towards a digitized marketing strategy. This causes the appearance of important niches where your business can succeed.

Compared to the 33% of companies that worldwide have an advanced level of digitization, only 8% of industrial companies in Spain have achieved it .

The less competition and with more effort when it comes to generating valuable content for potential customers who are looking for a solution like the one offered by your company, the better results. Simple, right?

In addition, an Inbound Marketing strategy can do all these other things for your industrial or B2B company.

2. Omnipresence

The fundamental pillar of an Inbound Marketing strategy should focus on the content, and these should be part of your website . 90% of B2B consumers start looking for solutions to their needs in search engines like Google.

The advantage offered by the digital environment and specifically your website is that it is open 24/7 , that is, any potential client will have access at all times to what they are looking for and will be able to contact you through forms or content downloads .

3. ROI (Return on Investment)

Something as seemingly simple as knowing where your contacts come from or how they ended up on your website are factors that many companies continue to ignore today.

The hectic pace of daily work and the expensive 'change of chip' towards a digital environment mean that many B2B companies continue to bet everything on outbound marketing actions (fairs, congresses, conferences) on which they do not have real reports or that are not scalable .

Currently there are tools that can help you measure and know the ROI of each of your actions on a digital level. You will be able to record all your KPIs in real time and you will be able to propose different scenarios in the short, medium and long term with 100% reliable objective data.

4. Automation

Can you imagine being able to automate processes related to the qualification of opportunities or the segmentation of your database? Well, these are just two examples of actions that you could carry out working with marketing automation tools like HubSpot .

In addition, you will take control of the contacts and you will be able to generate the appropriate content for them based on their behavior and consumption habits . You will get to know your buyer persona based on what they do on your website, the interests they show regarding your products or solutions and the needs they have.

5. Loyalty

If you have come this far you will know that Inbound Marketing does not focus exclusively on attraction and conversion, but goes one step further. Your customers must be at the end of the process prescribers of your product / service or your brand and therefore one of the elements that are worked within the Inbound strategy is loyalty .

Offering your customers quality content can help them achieve their own goals, as well as introduce new products and features that may be of interest to them.

How? Through quality content. Retention via email marketing, social networks or the periodic sending of newsletters with their own and third-party content, will make the client see you as a source of information, that they never forget you and allow you to keep the relationship with them alive.

If you want more data, only 58% of Spanish B2B companies have a website and of them only 20% use it as a means of promoting their products and services. Imagine the number of opportunities you could get by betting on a good digital strategy in the sector .

6. Global strategy

The main advantage of working with Inbound Marketing is that all the aforementioned elements are related to each other and come together in a comprehensive strategy that guides the customer during the purchase process.

In the case of B2B companies, this process is longer in time, but far from being an inconvenience, it is an advantage when it comes to implementing and optimizing the actions and content that are carried out in each phase.

Today there are many industrial companies that already apply the Inbound methodology with success . Industrial marketing still has many advantages to exploit, do you dare to discover them with Connext?

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