Kobe Bryant was the cover protagonist for the series' eleventh installment, which was also the first in a series of games to launch for the PSP NBA2king 2K22 MT. NBA 2K10 introduced the hugely loved MyPlayer and Association modes and both would later be included in numerous of the franchise's subsequent installments.

Though the game performed reasonably in the eyes of critics, many players were left disappointed with the online experience of the game along with a host of bugs and technical issues which could sometimes lead to extremely slow frame rates. There were also complaints about the game's A.I., with opposition teams and players often acting in a strange way, which led to some funny situations.

NBA 2K18 will be the last game in the series to launch on Xbox 360 or Playstation 3. The Neighbourhoods mode allows for open-world game design, and lets fans meet top players. It's also the first title in the series that features the Neighbourhoods mode. Both players and critics were critical of the game's gameplay. However, microtransactions as well as the unreliable Neighbourhoods mode were both praised. The game's shortcomings aside, Visual Concepts would at least improve this feature in future installments.

NBA 2K14, the 15th installment in the series was the sport game that was most popularly sold in the 8th generation. It comes with a variety of features, including the training camp mode, new signature techniques, and more. Some critics have expressed reservations regarding the game's layout. Many found the new shooting and dribbling features difficult to learn. Some were pleased to see some new ideas Buy NBA 2K Coins, but something that's far too often absent from annual sports sim franchises.