Do you know how to use Instagram stories? See right now simple and practical tips on how to stand out in what is one of the most used social networks in the world.

The use of social media is essential for a complete digital marketing strategy. And taking advantage of these features, like Instagram Stories, for example, can mean reaching new customers and a step ahead of the competition.

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Publicizing your brand in different ways on the internet is increasingly important.

That's because the audience of networks like Instagram's success among the public has made the Instagram Stories feature for businesses very popular, as the free tool can be used to promote content, interact with your audience and even to sell more.

So, check out the content below, check out the advantages of instagram stories and how to use it wisely to promote your business.

• What is Instagram stories
• The advantages of this feature
• See tips for using Instagram stories and get started now!

What is Instagram Stories?

Instagram Stories is a tool from Instagram that allows the publication of photos and videos that are available for 24 hours.

These posts are the “stories” that appear in the followers' feed and can compose a sequence of photos and videos.

Once published, you can select the stories you want and leave them permanently highlighted in your company's profile.

In addition, you can and should explore all the advantages and customization available from Instagram stories.

For example, a big difference is the ability to add GIFs, localization, emoji’s, polls and builds of the application. Thus, people can interact and not just go through the image.

The advantages of this feature

Well, the attraction and audience power of social networks in Brazil and worldwide is nothing new.

People spend more and more time connected whether on Facebook, instagram or any other online channel.

Within these features, there are tools to further engage the user and increase entertainment options, Instagram stories is one of them.

In other words, in addition to feeding your profile with photos or videos that interact with the public, stories allow interaction in real time.
When posting a story, your profile is automatically highlighted at the top of the app, which increases your chances of appearing to followers.

See below for other advantages of using instagram stories:

• All followers of your profile will automatically follow stories, so it is not necessary to create a contact base;
• You can expand the possibilities by making a live broadcast, this type of publication has priority to appear more prominently than common stories;
• You can make a detailed analysis of results, tracking the number of users who interacted with each content.

See tips for using Instagram stories and get started now!

To start with, you should focus on publishing stories that are able to interact with the public, that is, invest in videos the images that the Internet user feels engaged to answer or ask a question.

Using polls, even, is an excellent option when we think about engagement.

Also, the stories is free space, meaning you don't have to surrender to just one type of message format.

This means that you can use it to present the company's day-to-day activities and also to publicize promotions, for example.

In fact, it can be interesting to keep a schedule defining what kind of content will be linked on each day of the week.

 

As for promotions, in addition to publicizing common campaigns, it is interesting that you create specific promotions for those who interact with the stories.

For example: “click here and receive a 10% discount coupon”.

Don't forget the aforementioned live broadcast, in addition to standing out from the rest of the stories, it is also a very conducive way to bring Internet users closer together.

And finally, we recommend that you make use of links in your Instagram stories; imagine promoting a mega promotion and not enabling the channel that the follower must access to reach the shopping cart.

Source:  https://propertynews.pk/

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