Thanks to the ocean of information available on the internet, the purchase of any product has become a much more studied, rigorous process. Consumers are no longer satisfied with superficial data, they want to know every detail and… they get it.

In this sense, it has never been so important to invest in content marketing in the real estate market, which is, basically, the production of relevant materials (texts, videos, infographics, etc.) about the market in which you operate. Once again, modern consumers can't take any more advertising with the price of the product, they want to know what are the long-term advantages of purchasing a particular property, what are the financing conditions and so on.

In fact, according to the English agency Content+, 70% of consumers prefer to get to know a service or a company through articles rather than through advertisements. So, think about it when working with content marketing.

In addition to pleasing your target audience by offering relevant information, see below for 5 more reasons to invest in content marketing in the real estate market:

low investment

In order not to spend money, many companies fail to make investments in strategic points. Here's a big advantage of content marketing: its low cost. In fact, spend a lot more time than money.

On the other hand, it is worth remembering that this is an investment whose return only comes in the medium/long term. So, take it easy for the first few months. To accelerate the return, it is interesting to promote your content on social networks, put SEO techniques into practice and make a small investment in Google AdWords.

Highlight and relevance on Google

There are more than 20 thousand real estate companies registered in the country, according to data from REMAX Brasil. Not to mention self-employed realtors. Among thousands of companies and professionals, it is impossible for everyone to appear in Google search results, which only highlights the sites that bring relevance to users. That's why investing in content marketing helps you stand out on Google when a user searches for a property.

Become a reference in the subject

Posts with tips for buying a property. Infographic stuffed with housing market numbers. Videos with decoration trends. Updates on social media. Anyway, by producing all these types of content and putting it on the internet, you present yourself as an authority on the real estate market, which is very important if you are a realtor.

Building a qualified base of contacts

More than publishing posts, creating infographics and recording short videos, producing an e-book, for example, is also part of the content marketing strategy. In fact, it's a great way to capture emails from leads, that is, from people with the potential to become your customers.

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But how? It's simple. You only need to make the material available for download for free, but in exchange, the user needs to fill out a small registration, entering their email and full name. To encourage people to upload their data to download the e-book, you need to produce well-designed material that arouses interest in your target audience, something along the lines of “Tips for financing your property”. Thus, you build a qualified base of contacts to start firing your email marketing campaigns.

Read More: PropertyNews

More knowledge of your target audience

On the internet, it is possible to measure everything. For example, when a brand airs an advertisement on television, it does not know, at that moment, what the profile of the public that liked the product is. With the internet, the story is quite different. Right away, you already know who liked your photo on Instagram, who tweeted a compliment to your company, and who shared your post on Facebook.

In this sense, by analyzing people who interact on your blog and on social networks, whether commenting on a post or downloading an e-book, you can already identify the profile of your target audience. This makes it easier to find out how best to communicate with your potential customers.

But don't forget your property disclosures! To facilitate this process, learn more about vile Imo, a real estate platform for managing your properties and your real estate marketing. Enjoy!

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