Proper SEO site optimization gives you access to "hot" customers who want to buy your product or service here and now, but besides this, it also allows you to warm up the audience whose need is just forming.

With good search engine optimization, you can avoid costly buying clicks and build a clear and controlled sales funnel.

But if you made at least one of the following optimization mistakes, you are losing money!

SEO Mistake # 1 Focusing on the Wrong Keywords If you are using the wrong keywords when building the site structure and text page optimization , your client may simply not find you. Conduct a detailed analysis of the target audience, how do they articulate the need? What keywords are your competitors using?

The fix: use effective keywords Often the most effective keyword queries are long tail queries or low frequency queries. These are queries consisting of 3 or more words, they are less competitive than general queries of 1 or 2 words, but more specific.

Example:

General query "Wooden table" - has a total frequency of about 50 thousand queries per month, but how many of them are targeted, transactional queries?

Total 8 thousand:

SEO mistakes - focus on the wrong keywords and if we look even deeper?

oshibki_seo It is easier to get targeted traffic for these requests, and the conversion in purchases from them will be higher.

Request "Sneakers"
Request "Buy jordan ultra fly 2 basketball shoes"

Assess the situation soberly!

To do this, answer the following series of questions:

How competitive is your niche? Can you compete in the number of products? Rate what types of content are in TOP3 Can you do 5x better? Select the list of queries for which you can really compete in the search results. Those. go to the TOP10 of search results. Remember that 80% of SEO traffic is taken by sites that are in the first three positions.

SEO Mistake # 2 Poor Technical Optimization Even if the front end of your website looks perfect and boasts a great user experience, the structure and code that make up your site can wreak havoc on SEO performance.

The most common technical mistakes are:

Slow download speed Errors in the sitemap (for example, the presence of deleted pages or pages closed in robots.txt) Use 302 redirect instead of 301 Non-optimized images and videos Lack of mobile version How to fix: conduct a technical audit of the site You can order a paid audit from a company that specializes in this and has licensed versions of various programs for these purposes, or conduct it yourself using free online services, for example:

Checking site loading speed and image optimization https://developers.google.com/speed/pagespeed/insights/

Detailed checklist of errors with recommendations https://seositecheckup.com/

Website technical analysis SEO Mistake # 3 Missing Longreads Search engines love long (over 2000 words) unique and informative articles! But among other things, such articles are also scattered well on external sites , thereby increasing the number of external links to the site. SEO expert in bangladesh

Users themselves also actively save longreads "for later reading" on their pages in social networks. All this increases the authority of your domain and has a great effect on the behavioral factors of the site.

How To Fix: Write Text Or Increase Text On An Existing Page If an article with 400 words does not progress to the first page in any way - write more! Answer all possible user questions in it, describe the process of solving the user's problem step by step, add links to other pages of your site in it.

But avoid water! Don't write for the sake of writing. Ask yourself the question: what else can be interesting and important to the user?

SEO Mistake # 4 Lack of Formatting It's not enough to just write a 2000 word text. You need to think carefully about all the subheadings in the article: use synonyms of keywords for them. Don't forget about meta tags, as well as bulleted and numbered lists in the text.

How To Fix: Use Yandex and Google Hints In the search results for queries like "what is this", the search engine marks the most accurate answers in a special top block. Getting into it guarantees you the cherished right of the "first click".

google reply block SEO Mistake # 5 Your blog is on a subdomain If your blog is located on a subdomain for example blog.site.ru, it will not be as effective as a blog located inside the site.ru/blog folder.

How to fix: migrate your site to wordpress WordPress started out as a blogging platform, but it is now a fully featured content management system that allows you to create a complete website for almost any business purpose.

WordPress has a very convenient admin panel for editing content in accordance with all SEO optimization requirements.

There are also many really good and easy-to-use plugins for optimizing your website's pages. Which brings us to our next point ...

SEO Mistake # 6 Lack of SEO plugins You have a WordPress site and blog - great! But without SEO plugins, you'll lose leads and traffic again.

How To Fix: Install One Of The WordPress Plugins For example, All in SEO pack, it includes all the necessary fields that must be filled in for the correct meta-optimization of the page:

All in seo pack plugin All in seo pack

Great plugin Yoast seo, it gives out a page optimization bar with tips for improvement.

Don't forget the SSL certificate ! Google takes its presence into account when ranking sites and may mark your site as unsafe if it does not detect it - this greatly affects site traffic.

SEO Mistake # 7 Content Reoptimization It is much easier to promote a page from the 5th position to the 1st than to create an article that will immediately go to the TOP1. Content re-optimization is a relatively low-cost way to improve your SEO performance. best seo

How to fix: Track article performance in Ya.Metrica and Google Analytics Record article statistics: how quickly users leave the page, how many pages they view on the site after it, how often they share it in social media. networks.