What is a Bulk Email Verification Service?

Bulk email list verification – an indispensable tool for companies sending mass emails – determines whether or not a list of email addresses is fully valid and deliverable. The process involves an address-by-address analysis of each email on an uploaded list and is offered as hosted software.

Why Is Bulk Email Verifier So Important?

Most websites have forms asking for customer details, including an email address. While filling out such documents, it’s not uncommon for users to enter an incorrect email address – whether intentionally or by mistake. As a result, all those incorrect email addresses added to your lists will be inaccurate – and undeliverable.

If you send emails to such a list, the ratio of bounce-back emails will increase significantly. This bounce-back negatively impacts your mail server reputation, which Yahoo, Gmail, AOL, Hotmail, and other ESPs constantly monitor.

If your IP address develops a poor reputation, it may get delisted by popular email services like Gmail and the like. This means that if you plan to run bulk email marketing campaigns, such as newsletters or sales emails, the identification and removal of invalid email addresses is essential.

Bulk Email verification ensures your email list is clean and thoroughly valid, which helps reduce bounce-back, ultimately saving you time and money. Validating email addresses also helps you to maximize the deliverability of your marketing campaign, and separates low-quality addresses from high-value contacts.