The entire assignment talks about globalization in the business environment and for understanding the concepts of the Globalization process, a company called Good Tastes Limited is chosen. Good tastes limited are a food manufacturing company offering its surplus amount of food services to all its customers. The global business environment is a phenomenon, a philosophy, and a process. The major success of the business was due to the effective global operations which made them to expand their business internationally. The report helps in outlining ideas for the organization to expand its business from Hong Kong to other markets like UK in order to achieve international marketing. The international business environment can be classified into the environment external to the firm and the environment internal to the firm.

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