If you are looking for a marketing technique that can uplift your sales, then I believe, a press release is the best available option. Besides being the cost-effective way of increasing your services, a press release is a great strategy to gain the targeted audience's attention.  A press release is easy to write but while writing it you need to pay attention to other minute details e.g., adding a headline, logo, boilerplate statement, etc. So, it is better to hire a professional essay writer who can pay attention to every detail to make your press release perfect. But if you want to write on your own, you can use the below-mentioned hacks for writing a compelling press release. 

1. Write a compelling headline.

It is a fact that newspaper editors and journalists receive thousands of emails every day so it's very hard to make them notice your services. If you want your press release to outshine others, then the only option you have is to write an eye-catching headline. Keep your headline short and engaging so your reader can quickly get the purpose behind your press release. Remember, your press release’s headline should not exceed six words.  To make your press release even more attractive, insert a subheader below the headline. Your subheader will contain brief information regarding your event. Since it will be a brief introduction, do not waste it by quoting unimportant information. A number of ‘essay writer online’ services offer press release writing and you can work with them in case you are short on time. To create an appealing look for your press release, do not forget to bold and center the headline. If you have added the subheader as a cherry on the top, then remember to italicize it. 

2. Start off with the basic information.

How are you going to leave a good impression on the targeted audience if you will not provide any information about your organization? You must provide the basic information about your company if you want the audience to respond back to you. Mention the city, state, and place where your company is located. After providing this information, insert a dash and begin writing your lead paragraph. 

3. Highlight the lead paragraph.

In the press release, the lead is the first paragraph that mostly catches the journalists ‘attention. On the basis of the content that you provide in your lead paragraph, the journalists decide if your story is worthy of publishing or not. Journalists decide on this paragraph because it includes the key information regarding your event or services. If you want, you can also avail yourself of the paper writing service providers who are experts in writing gripping content. If you want the readers to read your press release till the end, focus on adding the “need to know” information in the first paragraph. The rest of the paragraphs will contain detailed information about your company and its services.

4. Answer the five Ws.

An ideal press release should answer the WH questions related to your services, event, or company. The WH questions include how, when, where, why, who, what information. These questions will answer what is happening? Where is it taking place? Why is it happening? Who is doing it? How will it take place? Answering these questions is a necessary writing tip otherwise the reader will probably turn the page. 

5. Provide contact information.

If you have left any space for curiosity, then do not leave your readers hanging in the air by not providing any contact information. If you want to hear back from the journalists then it is obligatory for you to provide your contact name, phone number, and email address in the press release. You can also provide the information details of your company’s focal person e.g., your manager or your personal assistant. If you are the owner of a well-established company then do provide the website address.  A professional essay writer free onlineeases your trouble of managing everything on your own and helps you with your press release.