In this rapidly changing economy, professionals across the globe are looking for more effective and profitable digital marketing & social media strategies. From learning search marketing on Facebook, YouTube or LinkedIn, building an online presence on Instagram to running forums, and blogs and adapting new networking platforms like Snapchat or Pinterest, social media has become an imperative part of our lives & is considered as modern marketing. Executive Development Program in Digital Marketing & Social Media from IIM Visakhapatnam covers modern digital marketing concepts.

While most of the major brands have a robust digital and social media presence, start-ups, SMEs and even individuals have started to build their own brand presence over the digital platforms. Hence, the importance of digital platforms can no longer be ignored in modern marketing. It’s an integral component in almost all successful marketing strategies.

With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end digital and social media expertise.

The course will help professionals understand the concept of Digital and Social Media Marketing with hands-on practice on SEO & SEM. The course will also focus on website creation & website optimization, as it is an integral part of learning for modern-day marketers. Through, interactive sessions, hands-on learning, capstone project, simulations, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies. Topics will include choosing appropriate platforms, creating effective and engaging digital content, implementing digital and social media campaigns, and investigating the success of the campaign. Understanding GTM and UTM tracking is another attraction of the course.

The curriculum is designed meticulously for marketers who are keen to learn & upgrade their skills & knowledge in the wide market of marketing. For professionals who are keen to understand the concepts of Google Analytics and Google AdWords, this course is going to be a game-changer. The detailed curriculum allows professionals to learn to use social media tools and platforms to design, manage, and optimize social media campaigns to promote growth. Ads creation on Facebook, LinkedIn, YouTube, Instagram & Twitter is the highlight of the course, as it not only helps marketers to build their audience but help them determine & use key metrics for evaluating the success of the digital campaign.

As a modern-day digital marketer, one must also have the knowledge to develop targeted content to spark dialogue with various social communities. It also helps them as a marketer to build customer relationship management using digital platforms. Click here to know more details about the program.