Why people are more attracted to the athleisure trend and why is it becoming more and more popular? What are the factors affecting the rise of athleisure?

Several factors caused the rise of athleisure in the market, all over the work.

• The cultural shift to comfortable clothes over formal looks

Workplaces and general social contexts have begun being more accepting of more functionally usable clothing. Among casualwear, athletic clothes such as Anthony Rizzo shirts provide the most comfort and functionality (true particularly for sneakers) so more and more people are shifting towards incorporating athletic clothing somewhere in the outfits.

• Streetwear’s influence

The streetwear market and the athleisure crowd have always been intertwined one way or the other; sneaker culture is a big part of this. Lots of pieces by the big sportswear manufacturers become hype pieces, especially so when collaborations with streetwear labels happen. Adidas is in the lead when it comes to this; be it YEEZY releases or their endless NMD collabs. Streetwear’s popularity and embrace of the athleisure world helped place it in the spotlight.

• Lots of promoting

No surprises here, but the sportswear manufacturers were very quick to hop on the athleisure train. Nike and Adidas pulled out a lot of apparel for the athleisure crowd - sportswear pieces that look more casual became a significant part of their offerings as soon as the trend took off.